{"id":7591,"date":"2022-05-02T13:20:46","date_gmt":"2022-05-02T13:20:46","guid":{"rendered":"https:\/\/visible.be\/marketing-and-communications-strategy\/"},"modified":"2022-11-07T08:52:48","modified_gmt":"2022-11-07T08:52:48","slug":"marketing-and-communications-strategy","status":"publish","type":"page","link":"https:\/\/visible.be\/en\/marketing-and-communications-strategy\/","title":{"rendered":"Marketing and communications strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7591\" class=\"elementor elementor-7591 elementor-1996\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9454f06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9454f06\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f700e67\" data-id=\"f700e67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-204831c elementor-widget elementor-widget-heading\" data-id=\"204831c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Communications cannot be done on the fly. Each step requires meticulous preparation.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4dbd33b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dbd33b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-33c95c5\" data-id=\"33c95c5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ef8d75 elementor-view-stacked e-transform elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"8ef8d75\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-180,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_widescreen&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_laptop&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/visible.be\/en\/activities\/\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11.657\" height=\"17.657\" viewBox=\"0 0 11.657 17.657\"><path id=\"Trac&#xE9;_895\" data-name=\"Trac&#xE9; 895\" d=\"M154.5,41.035l-6,6-6-6\" transform=\"translate(-38.207 157.328) rotate(-90)\" fill=\"none\" stroke=\"#838383\" stroke-linecap=\"round\" stroke-miterlimit=\"10\" stroke-width=\"4\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7cfe1c elementor-widget elementor-widget-text-editor\" data-id=\"b7cfe1c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Back to work<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f93ea3\" data-id=\"4f93ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45673c9 elementor-widget elementor-widget-text-editor\" data-id=\"45673c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Carefully analysing the context and objective, identifying targets, studying the market, benchmarking, defining the available resources, briefing, brainstorming, planning, researching relevant concepts and defining a communications plan are just some of the things you must do to make sure everything runs smoothly.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b135512 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b135512\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7a056f7\" data-id=\"7a056f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4ae89e elementor-widget elementor-widget-image\" data-id=\"d4ae89e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/visible.be\/wp-content\/uploads\/2021\/11\/graphisme-design-1024x512.jpg\" class=\"attachment-large size-large wp-image-6655\" alt=\"\" srcset=\"https:\/\/visible.be\/wp-content\/uploads\/2021\/11\/graphisme-design-1024x512.jpg 1024w, https:\/\/visible.be\/wp-content\/uploads\/2021\/11\/graphisme-design-300x150.jpg 300w, https:\/\/visible.be\/wp-content\/uploads\/2021\/11\/graphisme-design-768x384.jpg 768w, https:\/\/visible.be\/wp-content\/uploads\/2021\/11\/graphisme-design-1536x768.jpg 1536w, https:\/\/visible.be\/wp-content\/uploads\/2021\/11\/graphisme-design-2048x1024.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-12d0a7d\" data-id=\"12d0a7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed71c9c elementor-widget elementor-widget-text-editor\" data-id=\"ed71c9c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To develop a foolproof marketing and communications strategy, we bring together <a href=\"https:\/\/visible.be\/en\/the-agency\/#team\">experts<\/a> whose mission is to figure out your needs and to propose an effective path forwards.<\/p><p>Marketing and communications specialists, brand developers, digital marketers, art directors and content managers pool their expertise and knowledge and come up with the best approach for your business.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e1f590 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e1f590\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc297d5\" data-id=\"dc297d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f365262 elementor-widget elementor-widget-text-editor\" data-id=\"f365262\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Contact our team<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5142081 elementor-widget elementor-widget-button\" data-id=\"5142081\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/visible.be\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">We\u2019ve got it covered<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cef5782 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cef5782\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49d050b\" data-id=\"49d050b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75e103f elementor-widget elementor-widget-heading\" data-id=\"75e103f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A 360\u00b0 approach to your communications and digital marketing.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8509b85\" data-id=\"8509b85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c4fc03 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"9c4fc03\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-069ecc1\" data-id=\"069ecc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a0c744 elementor-widget elementor-widget-heading\" data-id=\"7a0c744\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Other activities<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cadf47 elementor-widget elementor-widget-spacer\" data-id=\"6cadf47\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0f6ca17\" data-id=\"0f6ca17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a1f9753 elementor-widget elementor-widget-global elementor-global-7917 elementor-global-2013 elementor-widget-text-editor\" data-id=\"a1f9753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/visible.be\/en\/graphics-and-layout\/\">Graphics<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/creating-a-visual-identity-logos-and-style-guides\/\">Visual indentity<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/branding-and-signage\/\">Branding and signage<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/offset-and-digital-printing\/\">Printing<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/photoshoots\/\">Photography<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/packaging\/\">Packaging<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/video-and-motion-designs-animations\/\">Vid\u00e9o &amp; motion design<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-14f6ced\" data-id=\"14f6ced\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f80f955 elementor-widget elementor-widget-global elementor-global-7919 elementor-global-2016 elementor-widget-text-editor\" data-id=\"f80f955\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/visible.be\/en\/web-design\/\">Web design<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/web-hosting\/\">Web hosting<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/online-ergonomics-ux-and-ui\/\">Ergonomics (UX &amp; UI)<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/cms-for-wordpress-drupal-and-odoo-websites\/\">CMS<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/producing-websites-and-online-stores\/\">Website &amp; e-shop<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/emails-and-electronic-newsletters\/\">E-mailing<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/search-engine-optimisation-for-websites-seo-and-sea\/\">Search Engine Optimisation (SEO &amp; SEA)<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-890e9d7\" data-id=\"890e9d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43650df elementor-widget elementor-widget-global elementor-global-7921 elementor-global-2019 elementor-widget-text-editor\" data-id=\"43650df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/visible.be\/en\/marketing-and-communications-strategy\/\">Strategy\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/social-media\/\">Social networks<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/apps-web-apps\/\">Mobile apps<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/press-and-media\/\">Press relations<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/copywriting-storytelling\/\">Copywriting<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/online-competition\/\">Competition<\/a><\/p>\n<p><a href=\"https:\/\/visible.be\/en\/trade-fairs-shows-and-events\/\">Events<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Communications cannot be done on the fly. Each step requires meticulous preparation. Back to work Carefully analysing the context and objective, identifying targets, studying the market, benchmarking, defining the available resources, briefing, brainstorming, planning, researching relevant concepts and defining a communications plan are just some of the things you must do to make sure everything [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6911,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-7591","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing and communications strategy - Visible<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visible.be\/strategie-de-communication-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and communications strategy - Visible\" \/>\n<meta property=\"og:description\" content=\"Communications cannot be done on the fly. Each step requires meticulous preparation. 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