Milioni had been producing white-label pudding sausage for mass distribution, wholesalers and butchers for 45 years. Now, though, they have conquered supermarket shelves with their branding.
Belgian pudding sausage: authentic, artisanal and made by Milioni.
Take advantageof established know-how
Our once-anonymous artisanal producer of pudding from the bottle. Nearly 1,400 tons of their pudding is sold each year via distributors, wholesalers and leading butcher shops.
In 2018, they had a light bulb moment: become independent and develop their own brand.
Step one: make the production unit a brand in its own right – Milioni.
Step two: develop two brands of products, with each aimed at groups of consumers that have been identified in the past.
![](https://visible.be/wp-content/uploads/2021/11/visible-Milioni-madame-la-baronne.jpg)
Use common Frenchand Belgian references
Creating a brand from scratch, with nothing but a blank page, is the best thing ever.
We researched historical references, our imaginations and food imagery to find names that conveyed craftsmanship, authenticity and local production.
The result?
- Madame La Baronne, a premium organic brand inspired by Baroness Staffe, one of the first people to promote the recipe for pudding sausage.
- Les Boudins de Marcel, a superior gourmet product.
Milioni + Madame la Baronne + Les Boudins de Marcel
Naming, a graphic identity, websites, packaging, POS advertising: Visible oversaw the entire strategy and media, in order to launch these two new brands.
![](https://visible.be/wp-content/uploads/2021/11/visible-Milioni-Fiches.jpg)
![](https://visible.be/wp-content/uploads/2021/11/milioni-logo.jpg)
![](https://visible.be/wp-content/uploads/2021/11/milioni-enseigne.jpg)
![](https://visible.be/wp-content/uploads/2021/11/milioni-papetterie.jpg)
![](https://visible.be/wp-content/uploads/2021/11/milioni-cartes.jpg)
![](https://visible.be/wp-content/uploads/2021/11/rollup-milioni.jpg)
![](https://visible.be/wp-content/uploads/2021/11/milioni-planche.jpg)
![](https://visible.be/wp-content/uploads/2021/11/milioni-sac.jpg)
Madame La Baronne
In her day, white pudding sausage was a more sophisticated way to present traditional porridge.
With this brand, pudding sausage retains its aristocratic spirit, but is also 100% organic and artisanal.
![](https://visible.be/wp-content/uploads/2021/11/logo-madame-la-baronne.png)
![](https://visible.be/wp-content/uploads/2021/11/visible-milioni-serviette.jpg)
![](https://visible.be/wp-content/uploads/2021/11/visible-Milioni-madame-la-baronne-logo.jpg)
![](https://visible.be/wp-content/uploads/2021/11/visible-Milioni-madame-la-baronne-Charte.jpg)
![](https://visible.be/wp-content/uploads/2021/11/visible-Milioni-madame-la-baronne-rollup.jpg)
![](https://visible.be/wp-content/uploads/2021/11/visible-Milioni-madame-la-baronne-affiches.jpg)
![](https://visible.be/wp-content/uploads/2021/11/visible-Milioni-madame-la-baronne-site.jpg)
![](https://visible.be/wp-content/uploads/2021/11/visible-Milioni-madame-la-baronne-fiches-1.jpg)
![](https://visible.be/wp-content/uploads/2021/11/visible-Milioni-madame-la-baronne-pack.jpg)
![](https://visible.be/wp-content/uploads/2021/11/boudins-de-marcel.png)
Les boudins de Marcel
This brand was created especially for the French market. It is based around the culture of terroir and is an informal, local brand.
The use of a first name, the calligraphy of the logo, the butcher icon, the date of creation, the old-fashioned visuals: everything is designed to evoke a traditional feel.
![](https://visible.be/wp-content/uploads/2021/11/les-boudin-de-marcel-logo.jpg)
![](https://visible.be/wp-content/uploads/2021/11/boudin-de-marcel-fiche.jpg)
![](https://visible.be/wp-content/uploads/2021/11/boudin-de-marcel-pack.jpg)
![](https://visible.be/wp-content/uploads/2021/11/boudin-de-marcel-chevalet.jpg)
Call us
These pudding sausage brands are a hit. Yet, they were created from nothing but a blank page.
Imagine what we could do for you!